In this respect he is no different from the Issuer of Helium. The only big exception that he is not a young inexperienced boy, and clearly understand the consequences of their actions.
He wonders why people are beginning to place orders at a price lower than he? He can't be that stupid to not understand that people do this in order to earn!
If this asset is not intended for earnings on the asset exchange, issuer was to notify his future shareholders before sale of assets (or rather, he had to place their proposal in category "crowdfundig" and not "assets").